"Banks: hacked. Cars: hacked. Marriages: hacked. Ads: blocked. Greece: smashed."
That's how this year's report from Contagious opens up and covers the key movements, trends, creative work and ideas of the year.
Contagious is an e-newsletter and blog that I check on a regular basis instead of skimming. It positions itself to, "help brands and advertising agencies understand and adapt to shifts in marketing, consumer culture and technology."
Some interesting info from the report that caught my eye ...
- 167% = growth of the drone industry
- Advances in deep learning mean that -- in 2016 and beyond -- Virtual Personal Assistants could become the gatekeeper between people's virtual and personal lives
- In November, Facebook announced average daily video views of 8 billion and a 27% year-on-year increase in mobile daily active users
- Brands are no longer afraid to stand up for diversity
And there's a wealth more information on what 2015 brought, and what 2016 may bring.
John.