Selfies, videos, instant sharing ... 24/7, global. Taking a video by pointing your camera at the subject is sooooo June 2015.

I can't recall where I heard about Beme (because I like to give credit where it's due) but it looks pretty interesting. You can download it for Apple.

Easier to read the TechCrunch recap or watch the video:

From TC: "With Beme, video recording is done via the rear camera in four-second bursts. However, instead of hitting a record button and watching the screen to see what you’re filming, you capture video by covering your iPhone’s proximity sensor, which is the little dot next to the front camera.

"This means you start recording by placing the phone up against your chest, forehead, or any other location (a finger also works) that would cover the sensor."

As the video explains it, and I may be wrong, once you upload the unedited footage, your connections get a chance to view it once only and then it's gone forever. (For just them, or totally? Not sure on that front.)

This sounds like a hybrid of Twitter, Periscope and Snapchat. A very quick live video that has a short life span.

I used to jump straight into all the shiny new toys, and learned my lesson by trailing around a ton of moribund social media app accounts that never really took off, or just died. Not having an iPhone anyway, I can't check this one out. Wonder if an Android version is in the works?

Will be interesting to see if brands take this one up.

Have a great long weekend everyone!

John.