[Disruption. That was going to be the topic of today's blog post based on what's currently happening between Uber and Toronto taxi cabs. But that can wait for another day; disruption is not going away.]

"Of course brands screw up a lot on social media. It’s because, despite their rictus grins, the plastic masks of friendship they wear are just hiding the fleshy, flawed faces of underpaid social media people, who are often trying to be the fun voice of several soulless logos at once."

Ouch!

That scathing paragraph comes from a blog post entitled, "Brands aren’t your friends, they’re the idiots at the social media party" on The Next Web site.

The gist of the article is that brands aren't our friends and many fake their social media presence to pretend they are. I have seen some brands do that, and some not. Horses for courses.

We can't forget that the consumer is in the driving seat now. I believe that people do enjoy following their favourite brands, and can just as easily leave them behind if they become, "the leeches of social networking, desperately trying to drain some blood from every bit of creativity they encounter," as the blog writer describes.

Brings to mind this meme:

Whether it's kitchen roll, cars, soft drinks, cookies .... whatever ... people do like to follow certain companies. It's up to those brands to judge the audience and engage accordingly.

John.