Back in January of this year Twitter introduced its "while you were away" feature that pops up now and again depending on how long you spend checking tweets.

Granted, some people may find it useful. I particularly don't because I tend to use my Twitter stream as a real-time scrolling Matrix of what's going on in the world. While I've "been away" there have probably been 200 billion billion more tweets, and I don't feel the need to catch up.

Horses for courses as they say.

What is annoying though? The fact I've pressed "no" (in a very firm English polite way) when asked by Twitter if I find it useful. About nine times by now, I estimate.

So why does it keep appearing? I fully understand that it's not my Twitter, and Twitter doesn't owe me anything to use its free service and that -- maybe -- they're just still gathering feedback and stats on the "yes" or "no" responses ... but surely it can't be that hard for them to recognize my "no" choice on my account, and thus I never get asked again.

Yeah, I know = first world problems, right? But using digital communications to ask the same question over and over again is quite frustrating. I hope they tweak it soon so advocates who use Twitter a lot don't start to get a negative view of the brand.

(And if you like these blog posts you can just follow Herb Communications on LinkedIn and get notified when a new one appears while you were away.)

John.