There's a great blog post by Mitch Joel I found today called Stop Being A Digital Immigrant and it's well worth the read.

In my mind, some of the best observations he makes are:

Certain companies now valued at billions of dollars don't have to transform to digital as they were created (or "born") into a digital age already
A responsive website, a mobile experience, a decent e-mail database, a social media presence ... doesn't count as digital transformation, and it certainly doesn't count as thinking/being born digital. Those are simple tablestakes
Not everything is going to work. Not everything is going to be right for the brand

Hear hear! I personally believe, too, that a lot of brands are nervous about trying some digital strategies (in case they don't like what people say, but guess what, people are saying stuff anyway so get in there and be proactive).

Don't sit around and wait for the "next big thing" because it's "now" -- technology is moving too fast to hang around. It's like waiting for a ski lift and you let 11 empty seats pass you by because you're waiting for the perfect one. Just jump on, enjoy the ride to the top, ski back down and then jump on the first seat you see and go around again. (And I don't ski by the way so no idea why that came to mind!)

I've been early to the party on some occasions (LinkedIn alpha tester, still love it and use the free version) ... late to the party (how long can you make a Periscope for?) ... but I'm AT the digital communications party.

Come and hang out. You don't need an invite.

And have a brilliant weekend.

John.